Archive for the 'Uncategorized' Category

Monica @ The Draught House in Austin

My Review of Coleman Two-Mantle Propane Lantern

REI

This two-mantle, match-light, propane lantern lights up your campsite when the sun goes down.


You light up my life.

spacekadet London, UK 4/26/2009

 

5 5

Pros: Easy To Setup, Powerful Light Output, Long Run Time

Describe Yourself: Avid Adventurer

What Is Your Gear Style: Minimalist

My sis and I were cooking dinner one night, lighting our way with this Coleman lantern. The obnoxious teenager’s nearby made a comment like, “jeez, i thought the sun went down hours ago.” That just goes to show how bright this bad boy burns. It’s great for doing any kind of camp set-up or cooking in the dark. We usually cook with one of these and our headlamps for task lighting. Works like a charm. Great for car camping. Remember to keep extra mantles on hand. They last a while, but if you do anything silly like knock over the lantern and ruin a mantle, it’s always good to have back-ups!

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Stats Humor from XKDC

I’ve been looking for a good stats cartoon to send to my OU students with the outline for their next tutorial (yeah I’m that kind of lecturer). This one from XKCD is brilliant (click for larger image).

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Happy Easter

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Marketing Lesson from Kraft

26C00BE0-0A2A-47FE-B714-66FFDA750947.jpgGive people something useful, and people won’t mind the ads. Is that the lesson in Internet marketing? It’s working for Kraft with their iFood Assistant. More from AdAge:

Yes, enough Kraft Food devotees are actually paying to be marketed to on their beloved iPhones that the company’s iFood Assistant is now one of the device’s 100 most popular paid apps, and No. 2 in the lifestyle category. With its endeavor, Kraft is pulling off a rare trick: getting consumers to pay a one-time 99-cent fee for the app and also sit through ads on it. And in the process, it’s collecting useful data for targeting them more closely.

The lesson: When a marketer creates something that’s actually useful, consumers don’t really see it as straight marketing, or they’re at least willing to accept advertising as the payoff.

Kraft Hits on Killer App for IPhone Marketing

Wordle

Wordle: fruit Wordle: fruit meditation I

Who knew words could be so fun?

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Visit Wordle.net

Guest Post on Freelancewritingtips.com

Monica Shaw_s tips on starting an online writing portfolio _ Freelancewritingtips.com.png

In case you haven’t heard, I’m guest-posting today on Freelancewritingtips.com, Linda Jones’ incredibly useful blog of tips, inspiration and advice for freelance writers. Linda has been awesome enough to let me share a few of my own tips. Thanks, Linda!

Now go check out the post!

Monica Shaw’s tips on starting an online writing portfolio

Why I don’t miss my old job…

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Best job resignation letter ever

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Happy Easter!

Eggsorcism