My second Freelance Writing assignment was to write a local news story. But what is “news”, anyway? Lord Northcliffe describes it well:
News is something someone wants suppressed. All the rest is advertising.
But there’s more to news than just being, well, new. This is where the “Six W’s” come in. You may have heard of them:
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who
-Rudyard Kipling
All of this should fit into the first sentence of the news story. The rest of the article is just support, and from what I hear, you’re pretty lucky if the reader reads on past the first sentence; might as well give them what they want to know straight away.
What do my readers want to know?
To answer that I needed to pick a publication (a useful requirement for all of our assignments, to get us used to writing for a specific audience). As this was to be a local news story (for local people), I chose the Hackney Gazette.
I decided to answer a question that I hear over and over again in the locker room of the new Clissold Leisure Centre:
“Why is the leisure centre sucking? And what are they going to do about it?”
If news is something someone wants suppressed, then this certainly fits the bill. I considered trying to get this published for real, but in the end ran out of time. In fact, I barely had time to get real quotes and had to rely on the trusty blogosphere for user comments. I did attempt to obtain a quote from the centre’s manager, Paul Whiteman, but was brushed off when I told him that this was for a class assignment and not a real publication (unless this blog counts?).
Maybe I should pursue this for real; there’s an interesting public interest story here. The Clissold Leisure Centre was all over the news when the building, which more than quadrupled in price during construction, shut down after just 2 years due to multiple defects, some causing injury to users. But since it re-opened, no one’s really followed this up. And now here I go giving away an idea, but I’ll take the chance that the commissioning editor of the Guardian isn’t reading this.
I struggled to write this news story because it would work better as a feature, an exposé! But I plowed on, considering a few openers before settling on this one:
Frustrated Hackney residents are not impressed by the £32m Clissold Leisure Centre despite high expectations after it reopened last December.
What do you think? I think it could be better, but will save further effort for the commission.
Read my full article here:
£32m Clissold Leisure Centre falls short of expectations
References:
Other stuff worth noting (for that commission):
- One Star Leisure Fails To Shine, 07 Dec 2007, Hackney Gazette
- The pool that (nearly) sank its architect, 2007, Mark Leftly, Building
- Single Sex Swimming, Religious Minorities and Anti-Discrimination, 20 Jan 2008, Harry’s Place blog
- Segregated Swimming Rescheduled, 29 Jan 2008, Harry’s Blog (a victorious follow-up from the above)
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