What does plastic have to do with living free?
Tom Hodgkinson puts it into words better than I do in this piece in the Guardian:
More rubbish means more work. Less waste means less wasted time and, therefore, more time for the important things in life, like sitting around in the sun with a bottle of wine and a few friends.
Take your household rubbish. Dealing with it requires an an enormous amount of work. There is the work involved in filling the black bin bag and lugging it outside. There is the work for the dustmen in collecting the black bin bags and taking them to a big tip somewhere.
Then there is the cost of transporting the rubbish to some hideous toxic wasteland where it will sit poisoning the earth. All wasted effort, since all rubbish is unnecessary.
And where does most of this rubbish come from? Plastic. Plastic bags, plastic milk cartons, plastic wrap, plastic containers for everything!