John Mackey: interweb forum troll
From today's Guardian:
On the cynical forums of Yahoo's finance website, a user called "rahodeb" stood out. Fiercely argumentative and passionately partisan, the shadowy tipster stuck rigidly to one topic - the strengths of the supermarket chain Whole Foods.Whole Foods, according to hundreds of "rahodeb" posts between 1999 and 2006, was easily the US's top organic retailer. Its rival, Wild Oats, was overvalued, "floundering around" and lacking in any coherent strategy.
In a disclosure that has prompted stiff questions about corporate ethics, the Federal Trade Commission this week unmasked the person behind the pseudonym as John Mackey - who co-founded Whole Foods in 1980 and built it into a $5bn Fortune 500 company.
