Now that Tim and I have released Writer’s Residence, we’re in full-tilt marketing mode. Meanwhile, I’m trying to get my own freelance writing career off the ground, an entirely different beast in itself. Or is it? Both are marketing problems, and it doesn’t end at the commission or the sale. The writer has to sell their work to the reader, as well, usually by creating a hook, and then working that in to the rest of the piece to keep the reader’s attention.
Tim sent me an interesting article that talks about the parallels between this writing approach and effective marketing:
For a web site, you start with a Hook that’s short, sweet and above all else is an idea that everybody can get. Then you start working through your message, getting more detailed, more technical, more finegrained. As the reader (or viewer, or listener) goes down the trail you’ve laid out, take the time to connect back to what you’ve already said, what you’ve already started to explain. Use the power of association to make it easy to follow the dots.
To reach customers, layer your message
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This makes perfect sense to me! And I can tell by the revisions in Writer’s Residence that you’ve already implemented these ideas.
Writing is a lot like cooking, isn’t it? Takes a careful selection of ingredients, not too much or too little of each, and lots of patience as it simmers, or rises, or bakes. But THEN… ohhhhh, the results are so worth it!