boingboing has posted a link to adbuster’s “Black Spot Sneakers” campaign (dude, that link is so 5 months ago). while i think that the “Black Spot Sneaker” idea is rad, i have to wonder: is this actually a campaign that intends to fulfill its mission, or just more “culture jamming” on adbusters’ part? something like a year ago they first published the page that said they had the design ready to go and they were looking for a.) enough people to sign on and say they’d buy a pair when they became available (i did) and b.) a factory that was suitable for production. check out their production update. that’s all good and well but, i got so tired of waiting for these shoes that i bought a pair of (Nike) Converse All Stars. and yeah, i hate buying from nike. but i also hate reading about what “black spot sneakers” mean to the consumer when i myself cannot actually purchase said black spot sneakers. reading this in their update made me give up on ever seeing these things come to fruition:
But then, I thought, why stop there? Why be an organization marketing an anti-brand, when it can become so much more than just that? Why not turn blackspot sneakers into an anti-corporation? Fight fire with fire. Make the shoes’ owners the company’s owners. Whenever someone buys a pair of blackspots, he or she is buying a share in blackspot sneakers. A cooperative. An anti-corporation…
stop analyzing everything and just make the goddam sneakers already.
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